It’s nothing new that the Spanish language is growing fast. I know you know this. But, if we talk about numbers, there’re some relevant facts you might want to consider if you are planning to expand your business in the coming year.
In this post, I will present you with 3 reasons why you should translate your content into Spanish to scale up your company.
I’ll ask you something first. Did you know that 9 out of 10 people ignore a product if it’s not available in their native language? I had no idea until I read a report published by the market research and consulting firm Nimdzi Insights. You can check it out here. This paragraph will summarise it:
“Indeed, a conservative single-language strategy may no longer be a valid way of doing business in our increasingly interconnected world. That is, unless a business has a strategy focused solely on its domestic market, and assuming that market is limited to a single language.”
That said, it’s clear that the globalised world requires business owners to break the language barrier if they hope to make their way in a highly competitive world. If you aspire to sell your services and products to different regions and cultures, no matter if you have a small or a big company, you need to take your content to the next multilingual level.
And what does that mean? Well, let’s start with the first reason why you should translate your content into Spanish:
- To build trust and brand recognition in more than 20 countries.
That’s right. Spanish is the official language in more than 20 territories. By translating your content into Spanish, you’d be making your company’s material available to plenty of potential customers. They will notice you, they’ll know you exist.
This would eventually result in thousands of more sales for you and your company.
If that weren’t enough, here goes the second reason:
- To reach a steadily growing community.
Plus, this nation has the world’s largest economy, and the Hispanic population in the U.S. is projected to double by 2050. If you are willing to broaden up your business there, or anywhere in the Western hemisphere, Spanish certainly needs to be one of your chosen languages for translation.
Having your business content available in Spanish opens doors in the booming Latin American countries. Remember to include the different language varieties in your expansion strategy. This will guarantee that your brand has a powerful effect on your potential clients.
I’ll tell you the third and last reason. I’m sure that I’ve already convinced you of why you need to make your content available in Spanish, but a promise is a promise. Here it goes:
- To make your brand’s material available in the third most widely spoken language on the internet and the second one on social networks.
I imagine you promote and sell your products online. Having your business website, publicity, etc. in English or translating these to English only isn’t enough if you really want to broaden your company’s horizons.
I can assure you that if you speak to your customers in their language, they will appreciate it and they will want to buy your products or services even more. It’s as simple as that.
Hiring translation and localisation services might sound like an expensive investment to someone who doesn’t really know how important they are. But believe me, it’s nothing compared to the profits you would be able to get and to the market advantage it presents.
If you decide to take your company to the next level and you translate your content into Spanish, you will be reaching a vast pool of potential clients, and your business will be one step ahead of the competition.
Optimise your business results with global audiences and gain the first market advantage by making your content available in Spanish.
Check out my language services and let’s get your company boosted!